Let's do it - 20th March 2010!

The hottest new Estonian export is not a product or a service. It is the deceptively simple idea that, if you make it fun, and create a sufficiently groovy vibe around it, you can mobilize huge numbers of people to clean up massive amounts of illegally-dumped garbage — all in one day. The concept, perhaps better described as a movement, is called Let’s Do It!

Estonia first “did it” almost two years ago, effectively demonstrating the concept on the 3rd of May, 2008. The country mobilized 50,000 volunteers to clean up 10,000 tons of garbage: trash that had been dumped illegally in forests and meadows, along roadsides and riverbeds, all over the country.

It took a lot of planning. For months beforehand, volunteers had crisscrossed the country on foot with GPS-enabled cell phones to map the illegally-dumped garbage. Then they created an effective marketing buzz around the project, getting politicians and celebrities involved, and succeeded in achieving something quite remarkable: they made garbage collection cool.
SOURCE: http://estoniaonthemap.com/2010/01/28/estonia-launches-a-global-movement/
Just for you to have an idea, have a look at this video:



http://www.youtube.com/watch?v=T7GzfMD6LHs (in Portuguese)

Now word has spread and guess what? The next country to be involved in a clean-up project is PORTUGAL on the 20th MARCH 2010!!!

At Martinho Árias - Soure teachers Cristina Miranda and Ana Isabel Rodrigues invited some of the volunteers of Soure's team to come to our school and present the project in order to motivate more and more people to join in for the huge clean-up of our forests next March. Many did show up and I am quite sure that teachers and students (adults and regular students, parents and children) will gather together on that Saturday. YOU TOO! To become a volunteer, you have to register at: http://limparportugal.ning.com/

And please click on the official site: http://www.limparportugal.org/

After the failure of COP-15, let's prove world leaders that ordinary citizens are determined to do what they were supposed to be doing: we will clean our forests, contribute for a better and healthier environment and will help preserve biodiversity.

LET'S DO IT, shall we?