About Me

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Portugal
I am from Coimbra, Portugal, and am currently teaching in a school in Soure, about 30 km away from Coimbra. I have been a teacher of English for over 20 years and have already taught different levels and age groups. After all this time I can say I love working with adult groups because there are no coursebooks and I can create my own resources. I am an avid reader, a blogger and very curious about free tools and their implementation in the classroom.
Showing posts with label advertisement. Show all posts
Showing posts with label advertisement. Show all posts

Sunday, July 22, 2012

Travelling?


On holidays and getting ready to travel?
Maybe heading to London for the upcoming Olympic Games, who knows?

According to this link
BA has launched its latest advert celebrating the London 2012 Olympic Games, showing a B777 taxiing through the streets of London from Heathrow to the Olympic Stadium.
The aircraft is shown passing London landmarks including Trafalgar Square, Big Ben and the Shard, ending up in the Olympic Park, all to a soundtrack of The Clash's London's Calling. (...)
In an innovative move, those watching on Facebook or at taxi.ba.com can enter their post code, and see images of their streets added into the advert.

Check the fantastic and interactive ad by British Airways and at least imagine yourself there – on the spot!


Really nice, don’t you agree?

Saturday, October 22, 2011

Reality / Appearance - Go Beyond The Cover

http://www.gobeyondthecover.com/
Just a few days ago, I prepared a PPt and worksheets on tattoos in which I introduced Rick Genest (also known as Zombie Boy) to my students.

http://www.gobeyondthecover.com/
Besides being part of our secondary curriculum in the topic "Young people in the global era" / "Young people and Globalization", no doubt tattoos and piercings are always a motivating and engaging topic among teens and though they had never heard of Rick Genest, the truth is that they had all viewed (like it or not) Lady Gaga's Born This Way already and, yes, that tattooed guy is Rick Genest. So, imagine, their response was fantastic. This video clip catapulted not only Rick's career but my students' commitment as well: they did some research work on his life and career, presented it in class and today, by chance, I found the amazing ad below with an unrecognisable Zombie Boy promoting Dermablend's concealer and makeup remover. Here you have some facts about the shoot, before and after, reality and appearance, using Dermablend products for this transformation. But, have a look at the promotional advert called "Go Beyond The Cover", now surely with a whole new meaning...



Stuff like this always attracts our learners' attention and can also be used when dealing with the topic "Young People and Consumerism", don't you agree?
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