Joseph Kony - the birth of a web star

Source: freepostermaker.com

If Joseph Kony was an anonymous for many now he has the status of a web star ... for the worst reasons - a new model of modern campaigning.
Last Monday, the advocacy group Invisible Children released a 30-minute video as part of a campaign to increase global awareness about the atrocities carried out by Joseph Kony's Lord's Resistance Army (LRA) in Uganda. He is long wanted for war crimes by the International Criminal Court and is now being hunted not only by 100 US Special Forces operators in four African countries but also billions of people aim to make him famous (!?) by spreading the word. Supporters are also encouraged to plaster cities with posters; now, too, the #stopkony Twitter hashtag has a global prominence.
At http://www.kony2012.com/ you can sign the pledge to help the organisation bring Kony to justice in 2012 and watch the video either on Vimeo or here.
In any case, as teachers, why not make part of this campaign? Why not somehow contribute for this world effort while teaching English and new marketing campaigns as well as instilling active citizenship values on a classroom basis? The least we can do, whether we agree with this "Stop Kony" viral video phenomenon or not, is to give it some thought by discussing it in class, right?

Source: header logo, voxy.com

From here you can download the printable content from a kit with material you may find useful and Voxy, described as "a new way to learn English" using current articles from world news, pop culture..., has just published a short article you can read here. By clicking on the highlighted words, you hear them pronounced. There are also questions on the text, its repetition to fill in gaps among other exercises - its surely more relevant and interesting than other stuff :=)